Deploy Empathy for Customer Research | Book Huddle with Kathryn McGarvey
- S2E38
- 29:59
- April 5th 2025
We know it’s vital to understand our clients as much as possible. Yet doing research can be difficult + expensive.
Fortunately Kathryn McGarvey’s back in the studio today – she’s founder of Nosy HQ which specializes in just this kind of research. Plus she’s a seasoned marketer with over 20 years of experience, so understands the business landscape well.
We discuss how actually listening to your customers can transform your marketing strategy + why it’s essential to separate your personal feelings from the feedback you receive.
Look for more shows in this Book Huddle strand where we have experts share their favorite books. And check out Kathryn’s earlier appearance in the classics strand where we discussed Rumpelstiltskin – it’s one of our best.
Books discussed in this episode:
Deploy Empathy - Michelle Hansen
Kathryn’s LinkedIn: linkedin.com/in/kathryn-mcgarvey
Kathryn’s Website: nosyhq.com
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If you’d like my help with your Business go to www.lizscully.com/endlessClients
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And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.
This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.
Click here lizscully.com/reading to get your book list
The Biz Book Broadcast
Liz Scully spent 20 years working on big Hollywood films - she’s won an Emmy and her work is multi-Oscar nominated.
She travelled the world working with massive Visual FX teams + worked far too many weekends so film directors got their perfect shot.
Now, she's a business strategist and a Mastermind coach and she'll help you do equally spectacular things with your business.
Growth is all about having a clear and simple strategy where each daily task moves the whole business along in many areas. She’s here to help you earn more, work less and have much more fun in your business.
She’s created training on how to run the most effective Mastermind groups on the planet (humans really are better together). And with Evil Coach strategy, training so good, it’s not only effective but actually entertaining. Very rare.
Liz is a fully fledged book nerd + reads a couple of books a day. She’s sifted through them to find the most effective books for you + your biz.
Plus she’s bringing in many of her pals from her days in advertising, commercials, media and speaking - to get you the very best conversation + primo book recommendations.
She's Irish, nomadic and as confused as everyone else why she has an English accent.