Say What They Can't Unhear | Author Interview with Tamsen Webster
- S2E51
- 30:36
- May 19th 2025
Tamsen Webster's back with us today to discuss her second book, Say What They Can't Unhear.
It’s the follow up to the fabulous, Find Your Red Thread which was all about making complex ideas understandable. The new book is about how to make those ideas stick.
We discuss why conventional sales tactics often trigger "reactance" - that feeling when you recognize someone's trying to persuade you + just dig in your heels instead.
For anyone wanting messaging that creates lasting change rather than just momentary action, this episode's for you.
Look for more Author Interviews – there’s lots of brilliant business book writers sharing their game-changing ideas.
Books discussed in this episode:
Find Your Red Thread - Tamsen Webster
Say What They Can't Unhear: Nine Principles of Lasting Change - Tamsen Webster
Tamsen's Website: messagedesigninstitute.com
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If you’d like my help with your Business go to www.lizscully.com/endlessClients
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And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.
This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.
Click here lizscully.com/reading to get your book list
The Biz Book Broadcast
Liz Scully spent 20 years working on big Hollywood films - she’s won an Emmy and her work is multi-Oscar nominated.
She travelled the world working with massive Visual FX teams + worked far too many weekends so film directors got their perfect shot.
Now, she's a business strategist and a Mastermind coach and she'll help you do equally spectacular things with your business.
Growth is all about having a clear and simple strategy where each daily task moves the whole business along in many areas. She’s here to help you earn more, work less and have much more fun in your business.
She’s created training on how to run the most effective Mastermind groups on the planet (humans really are better together). And with Evil Coach strategy, training so good, it’s not only effective but actually entertaining. Very rare.
Liz is a fully fledged book nerd + reads a couple of books a day. She’s sifted through them to find the most effective books for you + your biz.
Plus she’s bringing in many of her pals from her days in advertising, commercials, media and speaking - to get you the very best conversation + primo book recommendations.
She's Irish, nomadic and as confused as everyone else why she has an English accent.