
Why Is It All So Academic? | Unpopular Opinion with Jessica Bantom
- S2E31
- 30:01
- March 12th 2025
Jessica Bantom is back with us today to share her Unpopular Opinion. She’s an expert in interior design + diversity and author of the fabulous, Design for Identity.
We discussed why so many business books tend to be so overly academic, often alienating the very audience they aim to engage.
Jessica suggested ways authors can better connect with readers by simplifying their language + incorporating relatable stories, making complex concepts more accessible. This simple shift in perspective could lead to more engaging + useful resources for everyone in the business world.
Look for more shows in the Unpopular Opinions strand where we challenge conventional thinking + explore fresh perspectives on various topics.
Books mentioned in this episode:
The Prosperous Coach - Rich Litvin
Design for Identity - Jessica Bantom
Storytelling Animal - Jonathan Gottschall
Jessica's Website: www.jessicabantom.com
Jessica's Twitter: x.com/jessicabantom
Jessica's Linkedin: linkedin.com/in/jessicabantom/
Jessica’s Book: Design for Identity - Jessica Bantom
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The Biz Book Broadcast
Liz Scully spent 20 years working on big Hollywood films - she’s won an Emmy and her work is multi-Oscar nominated.
She travelled the world working with massive Visual FX teams + worked far too many weekends so film directors got their perfect shot.
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Growth is all about having a clear and simple strategy where each daily task moves the whole business along in many areas. She’s here to help you earn more, work less and have much more fun in your business.
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