Show 013 - Facing FEAR or FACTS March 5, 2020|Show Notes
Managing Sales through Public Scares The coronavirus has many business owners fearful of what the future holds. The New York Times recently published an article insinuating that sick workers and “spooked customers” could threaten small businesses. The article was filled with “if” “then” statements of logic. “If the coronavirus causes workers to take sick days or customers to stay home,” then “it will be hard on all American companies.”
The problem with this magic 8-Ball “logic” is that nobody can predict the future. What we can do is make smart decisions based on the facts we have. We might even take lessons learned from similar experiences but applying mass logic to one or two examples is hardly a case for panic...
2020 Sales Solutions
2020 Sales Solutions: Attract The Willing, Solve Their Problems
More Customers, Faster Sales, Better Margins
Our mission is to help business owners and sales professionals increase revenue by improving the quality of customers and create higher margins. Instead of trying to convince prospects to buy, why not just:
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Attract The Willing and Solve Their Problems
- Attract The Willing: find people who want to buy your products and services by making them aware of your offer and raise their hands to start a conversation;
- Solve Their Problems: problem solving is the primary function of sales – you have the solution to their pain. Help them move quickly through the sales funnel to a solution and reduce your cost of sales.
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