Welcome to Blogga Booster. The show that takes the mystery out of online marketing by sharing tips, tricks, and techniques that work, Let’s build your blog and boost your business.
In today’s episode, we’re getting the lowdown on email list building. And who better to talk about this than the email marketing legend, Sean Mize.
You will get step-by-step instructions for the entire process. From the basics that you need to know when you first begin, all the way through to the most advanced techniques.
If you plan to grow your business, you need to gain subscribers, or as we know them "our leads". This term means they are leads to those people who may be interested in buying your products and services.
Powerful List Building – Episode 1
Why Do We Bother With Building A List?
Let's have a look at 2 scenarios.
Websites with no list and websites with a list.
Let's say you have a website that attracts 100 people per day. At 100 per day that's visitor traffic of 3000 per. month. And for ease, let's say we are selling our product at $100. Now, on average general visitor traffic converts at 1%. Meaning if you have 3000 people who visit your website, and 1% buy the product, you have 30 sales. So for the month you'd have 30 sales at $100 meaning total sales per month is $3000.
Not bad you might think! However if you think that if we have an average conversion rate of 1 percent being those that purchase, we need to factor in rate of return.
We know that most people visit a lot of websites but the return rate is between 1-2%. That means on average 98-99% of people just visit your website, they don't purchase and never come back.
Meaning you need 3000 NEW people visiting your website each month.
Now let's look at the list building model using the same numbers.
This model is based on you not pushing for sales straight away. Nothing diverts traffic quicker than being sold to, before you've had a chance to even engage with a website.
So don't try to sell to your visitors straight away. Instead of pushing sales, show values on your site. Answer problems, provide solutions, offer valuable downloads etc.
You want to give as many options as possible to allow your visitors the chance to opt in to your list.
We know that on average, if your content is good, you can expect up to a third of people (33.3%) to opt in. When starting out you should aim for at least 30% (if you don't get this you need to reexamine your opt-in page)
When it's really working well and tour pages are brilliantly structured you can get up to 66% opt ins.
So let's use our model of 3000 visitors to your website each month and use our low rate of 30% opting into your list.
Thats 1000 that have opted in to your list.
You might be thinking, so what...they have given me an email rather than purchased anything.
Testing has shown us that those people who decide to purchase from you, have done so based on trust. They know your site, or your product, or you.
But if they don't know you and don't trust your site, they probably won't give you an email address. But they are far more likely to provide an email address than they are to give you their credit card number.
So back to our modelling! You have 1000 people on your list. For the first 2-3 weeks you will send them emails. Not selling, but to build some trust and to gain a relationship. Take time to get to know them. Offer great advice.
We know that once you have formed a relationship with your list and you are trusted, those people will likely buy a product you recommend.
So in week 3-4 start sending your product recommendations.....
Hear the rest online at blogga.org
Blogga Booster aims to take the mystery out of building a digital business and online marketing. Blogga Booster podcast covers a range of topics that, regardless of niche or operating model, will be vital for your success and survival online.
This includes list building, content and social marketing, digital product creation and affiliate/s. All essential if you are intend establishing a highly profitable marketplace or ecommerce business.
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