Interview: Martin Lindstrom on accelerating change
- S3E14
- 31:17
- January 18th 2021
Our companies are slow to change, failing to adapt to the rapid evolutions in their markets. Why is this, and how can we change it?
Martin Lindstrom has proven to be one of the most impactful commentators and consultants on business change, working with some of the world's largest brands and producing best-selling books like Brand Sense, Buyology, and Small Data. His new book, The Ministry of Common Sense comes out this month and tackles the issue of bureaucracy, how it strangles innovation, and how we cut through it.
You can find out more about Martin, his work, and his books, at https://martinlindstrom.com.
Future-Proof Your Career
Welcome to Future-proof Your Career, your guide to the most important skills for a long, successful working life. This is a special season of the Talk About Tomorrow podcast, exploring in depth the idea of the Three Cs, three skill groups that are critical to success, in a business or as an entrepreneur. The ability to curate information, create new things, and communicate ideas. In each episode we explore a facet of one of these skills, alongside a guest.
My name is Tom Cheesewright, I’m an applied futurist advising organisations around the globe on how to see and prepare for the future. Alongside me is my co-host Katharine McNamara, communications expert extraordinaire.