What if The Emperor's New Clothes Was About Branding? | Classics with Ulli Appelbaum

Branding expert, Appelbaum is back with us today. He’s the author of The Brand Positioning Workbook so is the perfect person to discuss The Emperor’s New Clothes with – because obviously, if you look at it right – it’s all about branding, right?

Ulli shares insights on groupthink, the power of dissenting voices + how to navigate the tricky waters of product testing without falling prey to confirmation bias. Plus there’s a lot of giggling.

This episode is part of our Classics series, where for no reason at all, we take beloved stories + uncover their unexpected business lessons. 

Books discussed in this episode:

The Brand Positioning Workbook - Ulli Appelbaum

The Emperor's New Clothes - Hans Christian Andersen

Ulli's Book: The Brand Positioning Workbook

Ulli's LinkedIn: linkedin.com/in/ulliappelbaum

Ulli’s Instagram: instagram.com/firstthetrousers

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If you’d like my help with your Business go to www.lizscully.com/endlessClients

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