Designing Balance with Jon & Deana Ketchum of New Collar Goods
- S6E72
- 53:57
- August 17th 2022
This episode is brought to you by Shaper Tools -Try the Shaper Origin risk-free in your shop for 30 days. Just visit Shapertools.com/FurnitureBrand to learn more!
New Collar Goods was officially started in 2015, but the roots of Jon & Deana’ s company had been brewing for a long time before that. With their strong sense of design, they knew the kind of furniture they wanted to make. But, they also knew that to succeed in this industry, they needed to understand their customers and find the right balance between the furniture they wanted to make and the furniture their clients were asking for.
That balance, along with a lot more, is what has made their company successful for all these years.
Follow along as we talk about the importance of community, learning when to take a break, the difference between custom and collection furniture, and much more.
Building a Furniture Brand with Ethan Abramson
Every Wednesday, Host Ethan Abramson talks to your favorite furniture makers and woodworking professionals to give you a look at - the business behind the furniture business.
Learn about how these entrepreneurs went from just keeping the lights on to succeeding in the industry. Go inside their companies, inside their pricing, and get inside their heads as they teach you about what they have done both wrong and right along their journey to get to where they are today.
To learn more about the show visit - buildingafurniturebrand.com