Never Afraid To Say Yes with Zack Pascarella of Wise Owl Wood Company artwork
Building a Furniture Brand with Ethan Abramson

Never Afraid To Say Yes with Zack Pascarella of Wise Owl Wood Company

  • S5E50
  • 50:36
  • March 16th 2022

On this episode, host Ethan Abramson sits down with Zack Pascarella, owner of the Buffalo, New York-based furniture company Wise Owl Wood Company.


This episode is brought to you by Jobber - getjobber.com/ethan 


Zack has rocketed to success in the furniture business. What started as a home project accent wall has grown leaps and bounds into high-end custom tables, corporate client build-outs, and talks of nationwide showrooms.


But with such fast success also comes a steep learning curve, and Zack has taken past business knowledge, advice from trusted sources, and his never say never attitude and grown his furniture company into the success that it is today.


Follow along as we talk about learning from your past experiences, choosing employees or contractors for your shop, the importance of confidence in yourself, and much more.

Building a Furniture Brand with Ethan Abramson

Every Wednesday, Host Ethan Abramson talks to your favorite furniture makers and woodworking professionals to give you a look at - the business behind the furniture business. 

Learn about how these entrepreneurs went from just keeping the lights on to succeeding in the industry. Go inside their companies, inside their pricing, and get inside their heads as they teach you about what they have done both wrong and right along their journey to get to where they are today. 

To learn more about the show visit - buildingafurniturebrand.com