The Face Behind The Sawdust with Rachel Bergsma of Sawdust and Smoke
- S4E42
- 52:30
- January 19th 2022
On this episode, host Ethan Abramson sits down with Rachel Bergsma, owner of the Saskatoon, Saskatchewan-based furniture company Sawdust and Smoke.
This episode is brought to you by Jobber - getjobber.com/ethan
Rachel is a self-taught furniture maker. Starting her company from nothing, to now having a year-long waiting list for clients wanting new builds.
And yes, along her journey she learned how to make amazing furniture, but she also learned how to build a business. How to build a brand. And how to recognize her achievements and use them to turn her company from once barely holding on, into the success that it is today.
Follow along as we talk about the importance of being the face of your business, what sustainability in the woodworking industry looks like, overcoming imposter syndrome, and much more.
Building a Furniture Brand with Ethan Abramson
Every Wednesday, Host Ethan Abramson talks to your favorite furniture makers and woodworking professionals to give you a look at - the business behind the furniture business.
Learn about how these entrepreneurs went from just keeping the lights on to succeeding in the industry. Go inside their companies, inside their pricing, and get inside their heads as they teach you about what they have done both wrong and right along their journey to get to where they are today.
To learn more about the show visit - buildingafurniturebrand.com