The Sofa King with Edgar Blazona of BenchMade Modern
- S4E45
- 53:13
- February 9th 2022
On this episode, host Ethan Abramson sits down with Edgar Blazona, founder of the furniture company BenchMade Modern.
This episode is brought to you by Jobber- getjobber.com/ethan
It is an understatement to say that Edgar, with his 25 years of furniture experience, knows a thing or two about selling furniture.
Having worked in the industry as a founder of multiple companies, including BenchMade Modern, a pioneering sofa brand with revenue of 10 plus million dollars in 2020. As well as a designer for many large brands and as a hands-on builder of his own furniture, Edgar has the full view of what it takes to be successful in the furniture business.
Follow along as we talk about how to get the right kind of press, the pains of shipping furniture, what you need to know to start your company today and much more.
Building a Furniture Brand with Ethan Abramson
Every Wednesday, Host Ethan Abramson talks to your favorite furniture makers and woodworking professionals to give you a look at - the business behind the furniture business.
Learn about how these entrepreneurs went from just keeping the lights on to succeeding in the industry. Go inside their companies, inside their pricing, and get inside their heads as they teach you about what they have done both wrong and right along their journey to get to where they are today.
To learn more about the show visit - buildingafurniturebrand.com