5. DESIGNING YOUR CUSTOMER JOURNEY - JAMES W BRYANT

Episode Objectives - The Why

The focus of this season has been on building a community. At this point we have discussed identifying your customer, their pain points and how your product provides a solution to their specific problem. You have done the hard work of designing your offer and now it is time to take your customers on a journey from awareness to action. The objective of this week is to provide the key elements and the steps needed to design your customer’s journey.

Key Issues - Owner Perspective:

• A great offer is not enough you have to take your customer on a journey
• Your customer journey creates a pipeline of qualified leads
• Qualified leads streamlines your sales process

What You Need to Know - The What

Sales Funnels: A sales funnel is a step-by-step process that allows you to bring your potential customer from awareness to buying your product. It is a fundamental way for any business to model their marketing and sales systems to work together to first connect with a lead and then convert that prospect into a customer. There are several elements to a well-defined funnel but at a minimum they have to include:

Top of funnel: Lead generation phase. Increase brand awareness and attract potential customers.

Awareness & Problem Recognition

Interest & Information Search

Middle of Funnel: Information Phase where you are providing more information to help the customer make their decision.

Consideration & Evaluation

Intent & Commitment

Bottom of the Funnel: Emphasis is on a great customer experience (not just customer service). You are not just converting a qualified lead into a customer. You are converting a paying customer into a raving fan.

Conversion & Purchase

Loyalty & Advocacy

Previous Podcast Episodes that may be useful

Know Your Customer

https://podcast.betteryou4u.com/1-know-your-customer-james-bryant

Developing Your Offer: What Problem Are You solving

https://podcast.betteryou4u.com/1-developing-your-offer-james-bryant

What You Need to Do - The How

• Design a container for your customer
• Concisely define your customer journey
• Invite your customer on the journey
• Ethically lead your customer along the journey
• Show your customer the promise of your product

Links and Resources

 1.    Use this link to get the show notes directly to your inbox: https://link.betteryou4u.com/shownotes

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