CP25: Multifamily investor portals and real estate software with Jake Marmulstein artwork
The Cashflow Project

CP25: Multifamily investor portals and real estate software with Jake Marmulstein

  • E25
  • 35:23
  • September 22nd 2020

Join me and my co-host, Vince, as we talk with Jake Marmulstein about multifamily investor portals and real estate software. Jake is the founder and CEO of Groundbreaker, a company offering software application that helps real estate investment firms automate workflows in fundraising, investor reporting, and investment management. He’s going to walk us through the process of growing a business from the ground up. Stay tuned!

A Problem that Turned to an Opportunity 

In 2011, Jake was handling all the different things in his investment firm. From file storage, emailing back investor information, managing the data, keeping all the data accurate, doing back of the envelope calculations, and preparing presentation materials for investors. Everything was done manually! He found that it was a very repetitive and laborious process to maintain the work that they had at their company. He was looking for a more efficient way but couldn’t find any available solution offered in the market. It was then that Groundbreaker became a seed in his mind. He started his journey to building a company that helps real estate investment firms streamline capital fundraising and investment administration.

Improving Investor Relations 

Building trust with your investors is integral if you want to scale your business. Jake points out the importance of being consistent when it comes to providing updates to your investors. Especially for people who are putting money into your business for the first time, these people would appreciate the level of honesty and consistency from you, as a business owner. Whether it’s about the wins or the challenges your company is facing, you’ll be surprised at how understanding investors can be if you just come to them with a degree of transparency in managing things. 

About Jake Marmulstein: 

Jake is an entrepreneur and business executive with a variety of experience, including ERP to SaaS, digital marketing to education technology, and hospitality to real estate. He has advised executives of early-stage companies, lead operations and finance, product, sales, and customer success efforts.

In his current operating role, Jake is the Founder, President & CEO of the Real Estate Investment Tech SaaS company Groundbreaker Technologies. He made the initial angel investment, completed key hires, established selling, financial and operational systems, lead a Series Seed-round of financing, and continues to grow the company.

Outline of the Episode:

●    [01:27] From doing all the grunt work for his investment firm to offering software that helps people operate their business more efficiently.

●    [05:01] How Groundbreaker started, and the challenges experienced along the way

●    [08:55] Finding your core team and building out functional departments are essential to scale in your business.

●    [13:04] What are the most common and trending real estate deal structures in the market?

●    [14:23] Doing what you say you're going to do and keeping trust as you go along will improve investor relations. It all boils down to consistency!

●    [16:58] Getting outside help from a mentor, advisor, or coach is immensely valuable.

●    [20:15] How to vet and compare software for your real estate business? What are the things you should look out for?

●    [23:20] Why hiring the right people, at the right time, is so important?

●    [29:07] Being a good listener is a trait that is super helpful when you are running your own business! 

The Cashflow Project

This is for busy professionals who are looking for financial freedom through passive income, with a focus on cashflow assets in Multifamily Real Estate. We will be covering a variety of topics such as buying, managing, and selling real estate assets, specifically apartments.

To learn more about us, visit tricityequity.com