Scaling and Exiting Service-Based Businesses: The Relentless Framework by Justin Goodbread
- E234
- 47:19
- July 31st 2026
Welcome to The Cashflow Project! In this episode, we sit down with globally recognized business strategist Justin Goodbread to discuss what it takes to build, scale, and successfully exit a business.
Justin shares his journey from starting a lawn care business at 15 to building and selling multiple companies. He also breaks down his Deca Millionaire Way framework, offering practical strategies for growing a business without sacrificing your family, faith, or freedom.
Whether you're an entrepreneur or business owner, this episode is packed with actionable insights on leadership, long-term growth, and creating lasting financial success.
[00:00] Introducing Justin Goodbread's Expertise
[03:46] Starting a grass cutting business
[08:50] Tax-saving strategies for business owners
[10:13] The Decamillionaire Way frameworks
[14:22] Building on Personal Values
[16:58] Defining Vision and Purpose
[21:00] Understanding Yourself for Success
[24:53] Balancing business with personal life
[27:51] Balancing core business functions
[31:58] Defining personal freedom in business
[35:22] Achieving Business Success
[35:55] Balancing personal life and career
[39:42] Pay yourself first principle
[44:08] Overcoming challenges to success
[46:13] Inviting to Honolulu meetups
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The Cashflow Project
This is for busy professionals who are looking for financial freedom through passive income, with a focus on cashflow assets in Multifamily Real Estate. We will be covering a variety of topics such as buying, managing, and selling real estate assets, specifically apartments.
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