Josh answers listener questions about category creation.
- How did you get so interested in category design?
- How does category designing your own agency differ from the work you do with clients?
- We're thinking about writing a category strategy in house, but how do we know if we should bring in an agency?
- You've said that all great categories have a human truth. Can you talk about that some more?
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Category First
Host Josh Lowman, and guests, share mini-masterclasses in category creation, strategy and brand design. Join us for Listener Q&A episodes and occasional interviews with category creators at companies like Gong, Squarespace, Zapier and more.
More at categoryfirst.substack.com