Josh shares 5 foundational principles that category creators can use to stay focused on the work that really matters.
It’s easy to lose your way when creating new categories, use these tools and insights to keep yourself, and your category, on track for success. They are:
- Is thinking happening?
- Are you creating something in the mind of the customer?
- Is it different?
- Is it interesting?
- Is it true?
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Category First
Host Josh Lowman, and guests, share mini-masterclasses in category creation, strategy and brand design. Join us for Listener Q&A episodes and occasional interviews with category creators at companies like Gong, Squarespace, Zapier and more.
More at categoryfirst.substack.com