Join Josh and Anna Furmanov for live strategy work. Anna is the founder of Furmanov Marketing Consulting, who’s been called the “Marie Kondo of startup marketing”.
Josh and Anna talk about:
- Gold Front’s category strategy.
- The unique problem Anna’s business solves.
- Giving the problem a name CEOs will connect with.
- And how to get more specific with language.
A good show!
Submit questions and subscribe to our newsletter here: categoryfirst.substack.com
Category First
Host Josh Lowman, and guests, share mini-masterclasses in category creation, strategy and brand design. Join us for Listener Q&A episodes and occasional interviews with category creators at companies like Gong, Squarespace, Zapier and more.
More at categoryfirst.substack.com