Josh talks to Ben Hughes, VP of creative at Squarespace, about their shared love for ads, brands, writing, and good creative work.
Ben leads Squarespace's in-house creative team, which is responsible for crafting one of the most well-loved website creation company brands. He and Josh talk about:
- Ben's first passion—music journalism.
- Working as an assistant, then a copywriter at agencies like Olgivy and Mather and Wieden and Kennedy.
- Creating highly original and interesting work at Mother
- Why Squarespace puts brand over everything.
- And how Ben can combine all of his creative interests and experiences working in-house at Squarespace.
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Category First
Host Josh Lowman, and guests, share mini-masterclasses in category creation, strategy and brand design. Join us for Listener Q&A episodes and occasional interviews with category creators at companies like Gong, Squarespace, Zapier and more.
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