Josh shares the Gold Front Category Design Canvas, a tool that helps you ask and answer the essential questions for crafting great category strategy. Plus, there’s a Mario-themed mnemonic that makes the canvas easy to remember.
This is the actual tool we use to help tech companies design new categories. Did we mention it’s Mario-themed?
Category First
Host Josh Lowman, and guests, share mini-masterclasses in category creation, strategy and brand design. Join us for Listener Q&A episodes and occasional interviews with category creators at companies like Gong, Squarespace, Zapier and more.
More at categoryfirst.substack.com