Josh talks to Latané Conant, Chief Market Officer at 6sense.
Latané takes us behind the scenes at the creation of 6sense's new category Revenue AI. We get a first hand account of some of the challenges they faced, the ups and downs of bringing this new category into the world, and how she preps her category design team for success.
Highlights include.
- Why Latané’s role as Chief Market Officer is more effective than that of a traditional CMO.
- How 6sense’s category is always evolving and ways to navigate those changes.
- Why it’s good to get trial messaging out to customers to test if it will work before a big launch.
- And getting more women on advisory boards of companies.
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Category First
Host Josh Lowman, and guests, share mini-masterclasses in category creation, strategy and brand design. Join us for Listener Q&A episodes and occasional interviews with category creators at companies like Gong, Squarespace, Zapier and more.
More at categoryfirst.substack.com