Josh talks to Michael Jeter, creative director at Zapier.
Michael shares his process for leading Zapier through a major strategic and visual redesign. Some highlights:
- The one thing every business person must know about brand design.
- Michael’s process for curating a creative brief that leads to better work.
- The evolution of design in tech.
- Creating brands that business people and creatives both dig.
- Redesigning Zapier’s brand in, amazingly, 3 weeks.
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Category First
Host Josh Lowman, and guests, share mini-masterclasses in category creation, strategy and brand design. Join us for Listener Q&A episodes and occasional interviews with category creators at companies like Gong, Squarespace, Zapier and more.
More at categoryfirst.substack.com