Josh answers listener questions about category creation.
- Is category creation just a marketing fad?
- What's the criteria for a good cateogry name?
- Can we be successful if analysts keep putting us in the wrong category?
Category First
Host Josh Lowman, and guests, share mini-masterclasses in category creation, strategy and brand design. Join us for Listener Q&A episodes and occasional interviews with category creators at companies like Gong, Squarespace, Zapier and more.
More at categoryfirst.substack.com