Sheena Badani | Gong artwork
Category First

Sheena Badani | Gong

  • E12
  • 32:07
  • November 21st 2022

Josh talks to Sheena Badani, head of product and customer marketing at Gong.

Sheena led Gong’s category design effort resulting in the category Revenue Intelligence. She and Josh talk about:

  • What is it like designing a category for the first time?
  • How do you craft a visionary story and get executives and everybody on board?
  • Were there people saying you were making the wrong move?
  • What is it like the week of launching a new category?
  • Advice for aspiring category designers.

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Category First

Host Josh Lowman, and guests, share mini-masterclasses in category creation, strategy and brand design. Join us for Listener Q&A episodes and occasional interviews with category creators at companies like Gong, Squarespace, Zapier and more.

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