Josh talks to Sheena Badani, head of product and customer marketing at Gong.
Sheena led Gong’s category design effort resulting in the category Revenue Intelligence. She and Josh talk about:
- What is it like designing a category for the first time?
- How do you craft a visionary story and get executives and everybody on board?
- Were there people saying you were making the wrong move?
- What is it like the week of launching a new category?
- Advice for aspiring category designers.
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Category First
Host Josh Lowman, and guests, share mini-masterclasses in category creation, strategy and brand design. Join us for Listener Q&A episodes and occasional interviews with category creators at companies like Gong, Squarespace, Zapier and more.
More at categoryfirst.substack.com