Workshop: How to Fix Your Positioning artwork
Category First

Workshop: How to Fix Your Positioning

  • E46
  • 31:00
  • January 15th 2024

Josh hosted a live workshop to help folks get their positioning back on track. Topics included: 

  • The Three Hard Positioning Problems everybody faces.
  • The best tool to fix each one. 
  • And why everything will fall into place when you master these tools.

Josh has written the positioning for over 100 companies including Uber, Qualtrics and Gainsight. And he’s the founder of Gold Front, the category design studio. 

Now let’s fix your positioning.

Category First

Host Josh Lowman, and guests, share mini-masterclasses in category creation, strategy and brand design. Join us for Listener Q&A episodes and occasional interviews with category creators at companies like Gong, Squarespace, Zapier and more.

More at categoryfirst.substack.com