We are back! Josh explains category design. Topics include:
- Why category design sometimes gets people so angry.
- Strategy is just thinking before you act.
- And category as a force multiplier for strategy.
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Category First
Host Josh Lowman, and guests, share mini-masterclasses in category creation, strategy and brand design. Join us for Listener Q&A episodes and occasional interviews with category creators at companies like Gong, Squarespace, Zapier and more.
More at categoryfirst.substack.com