When Craig Kearney became CEO of Vitaco in 2018, he faced a counterintuitive challenge: the company had too many brands. While conventional wisdom says more products equal more revenue, Kearney discovered the opposite was true.
In this episode, Kearney reveals how he cut Vitaco’s brand portfolio and watched revenue double. He shares the ruthless decision-making process behind discarding profitable products to focus resources on fewer, stronger brands.
This is the portfolio management masterclass that shows how less really can be more in business.
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LinkedIn: https://www.linkedin.com/in/craig-kearney-8508a23
Website: https://vitacohealth.com/
CEO: Behind the Scenes
It's easy to forget that behind the title of CEO lies a human. In CEO Behind the Scenes, a podcast from The CEO Magazine, we want to explore the human behind the company and the figure behind the figurehead role as CEOs share their journeys with us.
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