What does it take to prove the skeptics wrong? For Nasser Obeid, it meant uprooting his life, taking a bet on an untested business model and diving headfirst into one of the most complex and ambitious markets in the world.
In this episode, the CEO of PureGym Arabia shares what it really took to launch a global fitness brand in Saudi Arabia – from navigating cultural nuance to rebuilding strategy from the ground up. He reflects on the personal sacrifices behind the move, the pressure to deliver fast results and the leadership lessons that came with it.
This episode is a must-listen for anyone leading growth in high-pressure, high-potential markets.
Access our free digital content: https://digitalmag.theceomagazine.com
Follow us:
LinkedIn: @the-ceo-magazine-global
Facebook: @theceomagazineglobal
Instagram: @theceomagazineglobal
Follow Nasser Obeid and PureGym Arabia:
LinkedIn: https://www.linkedin.com/in/nasserthefitnessauthority
Website: https://uae.puregymarabia.com/
CEO: Behind the Scenes
It's easy to forget that behind the title of CEO lies a human. In CEO Behind the Scenes, a podcast from The CEO Magazine, we want to explore the human behind the company and the figure behind the figurehead role as CEOs share their journeys with us.
STAY CONNECTED
Access our free digital content: https://digitalmag.theceomagazine.com/?r=global
Head over to Google Play or the App Store to download our free app.
Follow us:
LinkedIn: https://www.linkedin.com/company/the-ceo-magazine
Facebook: https://www.facebook.com/TheCEOMagazineGlobal/
X: @TheCEOMagazineG
Instagram: @theceomagazineglobal