All channel professionals are known for caring very deeply about their program elements. If you are one of those people who spend weeks or even months on end designing programs then you will probably benchmark the industry.
You will also assess your programs against the competition you have, and learn updates years in advance. You have to know that the most critical element for success is all about partner enablement.
Solution providers really do need to be enabled so that they can market, sell, support and even manage the services and products that you provide. Over two-thirds of vendor respondents indicated that their enablement priority corresponds to the value and even the differentiation of their products.
Channel as a Service (CaaS)
Interviews and insights with the SaaS channel leaders of Europe coming soon.
Check out www.channelasservice.com for more information on B2B SaaS channel partnerships.