What is the difference between PRM and CRM?

A lot of people wonder if they actually need PRM or CRM. After all, time is always moving too fast and at times it may seem that there is always a new software tool that is constantly vying for attention. You also have the partnership ecosystem which is exploding right now, and all of it is showing absolutely no signs of slowing down. If you are a tech or a channel partner and you want to try and grow your program, then you will constantly be facing new challenges. Partner relationship management tools, or PRM tools for short, can help you to speed up your sales while boosting your overall operational efficiency.