Charter School Insider: Lessons from the Nation's Top Charter School Operators

#31 Spending $$ on Google & Facebook for your enrollment marketing with Dallan Wortham, Founder & CEO at Charter Connect

30:22
October 4th 2024

In this episode of The Charter School Insider Podcast, host Daniel Casselli sits down with Dallan Wortham, CEO and Founder of Charter Connect, to explore the essentials of digital marketing for charter schools. They discuss the importance of setting appropriate ad budgets, the differences in spending on Google versus Facebook ads, and how to determine cost per enrollment. Dallan shares practical tips for optimizing digital marketing efforts, including the significance of understanding your school's marketing needs, leveraging tools like Google PageSpeed Insights, and focusing on key metrics to maximize enrollment success.

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More About Vertex

Vertex Education supports over 400 schools and more than 250,000 students nationwide, delivering innovative solutions in:

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Charter School Insider: Lessons from the Nation's Top Charter School Operators

Welcome to "Charter School Insider: Lessons from the Nation's Top Charter School Operators" the only podcast dedicated to the ‘behind-the-scenes” business of running a successful charter school.

Join us as we sit down with charter school leaders who share how they are overcoming the biggest operational hurdles facing their schools today. Each episode will leave you with unique insights and tactical strategies that you can implement at your school. Enjoy the show!