# 58 Changing the culture of enrollment operations featuring Yoni Samuel-Siegel
- E58
- 35:34
- September 5th 2025
Enrollment isn’t just about filling seats—it’s about building a culture where every staff member understands their role in sustaining and growing a school community.
In this episode of The Charter School Insider Podcast, host Daniel Casselli sits down with Yoni Samuel-Siegel, Chief Operating Officer at Prospect Schools in Brooklyn, NY. With 25 years in education, Yoni shares how Prospect shifted from relying on word-of-mouth enrollment to building a structured, data-informed culture of recruitment and retention.
From creating seamless family experiences to introducing CRMs like HubSpot, Yoni unpacks how Prospect Schools aligned operations, leadership, and community to achieve double-digit enrollment growth. If you’re a charter school executive wondering how to transform your enrollment strategy into a network-wide movement, this episode is for you.
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Charter School Insider: Lessons from the Nation's Top Charter School Operators
Welcome to "Charter School Insider: Lessons from the Nation's Top Charter School Operators" the only podcast dedicated to the ‘behind-the-scenes” business of running a successful charter school.
Join us as we sit down with charter school leaders who share how they are overcoming the biggest operational hurdles facing their schools today. Each episode will leave you with unique insights and tactical strategies that you can implement at your school. Enjoy the show!