#49 Mastering Charter School Enrollment: Missteps, Metrics & Marketing Tips

What do growing charter schools have in common? In this special compilation episode of The Charter School Insider, we’re bringing together the sharpest insights from enrollment-focused conversations with top charter leaders. 

Hear from: 

• Bill Knous on the power of community engagement
• Vanessa Segovia Barry on parent perception and enrollment blind spots
• Maria Blencowe on scaling enrollment with limited marketing resources
• Dallan Wortham on leveraging SEO, paid search, and platform tools 

 

You’ll walk away with practical answers to questions like: 

• What are schools getting wrong about enrollment? 
• How can teams with small budgets still make an impact? 
• What does “data-driven” actually look like in school marketing? 
• Whether you're launching a new campaign or refining an existing strategy, this episode is a must-listen for anyone looking to drive sustainable enrollment growth. 

💡 Special offer from our Sponsor for listeners: Get a free digital marketing assessment and a free NSLP assessment—including actionable insights + a consultation to review your school’s results. 

👉 Visit vertexeducation.com/insider to learn more and claim yours today!

 More About Vertex

Vertex Education supports over 400 schools and more than 250,000 students nationwide, delivering innovative solutions in:  

✔️ Enrollment marketing

✔️ NSLP administration

✔️ Finance & Accounting

✔️ Human Resources

✔️ Talent Acquisition

✔️ IT

Interested in sponsorship? Reach out to us at [email protected]