#AskAdam with Justin Dean: Does my church need a Public Relations strategy, and what needs to be included.

Not all public relations strategies are in case of emergency. Maybe your church is working to get an event out to the public and using the media for that, but the time that we feel it the most may be when we need to communicate a delicate situation or clarify a misunderstanding.

At the pivotal moment when you need to provide clarity, it's too late to start building a public relations platform. Today on #AskAdam, I'm talking with Justin Dean, author of PR Matters (formerly of Mars Hill church).

Justin shares how to build a PR strategy, why it's important for a church of any size and ideas for building relationships with media outlets in your area for crisis and non-crisis related topics.

Today's show is made possible by TouchpointSoftware.com

TouchPoint is a church management system built by the church for the church. We are an online church management platform and mobile app designed to work together to keep your church connected at any time, and any place.

The newly relaunched TouchPoint mobile app enables church staff, lay leaders, and members to manage giving, check in for classes and small group, update their contact information, stream sermon audio and video, register for events, receive messages, complete ministry tasks, schedule marketing messages, and more. And because the app integrates with your TouchPoint database, your members’ contact information is correct and up to date.

Our mission at TouchPoint is to eliminate the need for numerous point solutions and free you from data silos. We want you to see disciples, not data.

Go to touchpointsoftware.com/churchcommunications to get a free e-book about using data to make smarter ministry decisions.