In this episode of the Contractor Click Podcast, we dive deep into the world of premium vs. luxury home improvement marketing. Understanding the nuances between these two segments can make a significant difference in your business strategy and success. Join us as we explore key marketing tactics, client expectations, and how to position your services to attract high-end clientele. Whether you're looking to enhance your current offerings or break into the luxury market, this episode provides essential insights and practical tips to help you stand out. Tune in and take your contracting business to the next level!
Contractor Click Podcast
Contractor Click Podcast (formerly Your Concrete Success Podcast) is a podcast for home improvement business owners, where you’ll discover how you can grow, scale, and market a profitable home improvement business from top leaders in the industry. The host, Danny Barrera, is the author of the book "Sell More Garage Floors" and the founder of Contractor Click (formerly Concrete Marketing Crew), a leading SEO & Internet Marketing Agency for Concrete Coating Businesses. Tune in and learn about leading concrete coating business owners, product manufacturers, and contracting entrepreneurs as they share their secrets.
Meet the Hosts
Danny Barrera is the Founder of Concrete Marketing Crew, a company specializing in serving the concrete coating industry. Raised in a family deeply rooted in the trades, his father owned a polishing and construction business, instilling in him a strong work ethic and industry know-how. In addition to his professional achievements, Danny is a devoted husband and father who balances family life with his passion for drumming. His unique blend of industry expertise and family values has made him a respected figure in the concrete coating community.
He's the lead coach in the CoatMaster Lab, helping concrete coating business owners master their sales and marketing so they can grow and scale a profitable business.