Building Resilience: Alex Jamarillo’s Journey with Guaranteed Construction Group artwork
The Contractor Grow Show

Building Resilience: Alex Jamarillo’s Journey with Guaranteed Construction Group

  • S2E10
  • 15:52
  • March 13th 2025

In this episode of the Contractor Growth Show, Alex Jamarillo, owner of Guaranteed Construction Group, shares his inspiring story of pivoting from the mortgage industry to building a thriving, multi-location contracting business. Discover how Alex and his partner Dan Odenthal grew from humble beginnings to operating in both Minnesota and Colorado-and their plans for expansion into Florida. If you’re an entrepreneur, contractor, or simply interested in business growth, this episode is packed with actionable insights and honest lessons from the field.

**Lessons Learned in the Podcast:**

- The power of adaptability: Transitioning from the mortgage industry to construction required a willingness to learn, adapt, and embrace new challenges.

- Importance of customer service: Alex emphasizes that exceptional customer service and building trust are central to repeat business and long-term success.

- Leveraging industry shifts: Moving into roofing after the 2008 financial crisis, Alex chose a sector less affected by economic downturns and more driven by natural events and insurance claims.

- Value of education: Self-education, certifications, and understanding insurance processes were crucial for standing out and effectively serving clients.

- Strategic growth: Opening a second branch in Minnesota allowed Alex to balance business ambitions with family priorities, using local contacts and community ties.

- Teamwork and partnership: Building a business with a partner enabled effective management across multiple locations and fostered resilience during tough times.


- Expansion mindset: Alex shares the importance of planning, networking, and market research when considering new locations, such as the upcoming Florida branch.

- Family and work-life balance: Personal decisions, such as prioritizing children’s stability and family needs, played a key role in business structuring and travel commitments.

- Community connections: Leveraging cultural ties and local relationships helped secure trusted labor and business opportunities, especially in new markets.

- Long-term vision: Alex’s approach focuses on sustainable growth, evaluating opportunities for stability and scalability rather than short-term gains.

Tune in for practical advice, candid stories, and a blueprint for building a resilient, customer-focused contracting business from the ground up!

The Contractor Grow Show

Are you a successful contractor, remodeler, or home service provider looking to elevate your business through smarter digital marketing? The Contractor Grow Show is your go-to resource for proven, actionable strategies to grow your business online.

Hosted every two weeks, this podcast dives deep into the digital marketing techniques that can help home service providers like you reach new customers, optimize lead generation, and boost revenue. Each episode features exclusive interviews with industry-leading experts, digital marketing pros, and high-performing contractors who are sharing their real-world success stories and game-changing strategies.

Whether you're already doing $1M in annual revenue or on your way, you'll learn how to leverage SEO, paid advertising, social media, and more to stand out in a competitive market. Get insights from entrepreneurs and contractors you’ve never heard from before—who are using digital marketing to push their business to the next level.

If you're ready to take your business to the next level with the latest digital marketing techniques tailored specifically for remodelers and home service pros, the Contractor Grow Show is the podcast for you!