Owner-Led Sales, 200 Five-Star Reviews, and Nailing a Garage Door Niche with Aaron’s Garage Doors

Aaron Moore of Aaron’s Garage Doors joins Mark on The Contractor Grow Show to break down what it really takes to dominate a local market without “going big” and losing your soul as a contractor. From starting in garage doors back in 1995 and subcontracting for other companies to building one of Mount Juliet’s most trusted names, Aaron shares how staying tightly niched in garage door repair and installation has been the key to his long-term success.

In this episode, Aaron explains why he walked away from new-construction work to focus almost exclusively on retail customers, and how that shift transformed his business, margins, and stress levels. He and Mark dig into Aaron’s owner-led sales model—why he still answers most calls himself, how he pre-qualifies issues over the phone, gives ballpark pricing, and keeps the process completely low-pressure instead of running the aggressive upsell playbook so common in the industry.

You’ll hear the simple, repeatable system Aaron uses to generate nearly 200 five-star reviews—finishing the job right, tightening the last bolt, and then sending a direct text with a review link once the customer is genuinely happy. He also talks about experimenting with marketing channels like Google, SEO, talk radio, social media, and review tools, including why he gives new ideas at least three months, what’s flopped, and what’s actually moved the needle for his online presence and lead flow.

Mark and Aaron wrap up by talking team size, training techs for six to twelve months before sending them out solo, and how Aaron thinks about growth: staying flexible, adding or trimming crew as needed, and evolving without abandoning the owner-accessible, relationship-first culture that built the business in the first place.

If you’re a contractor who wants more high-quality leads, better reviews, and a tighter sales process—without turning into a call-center-driven, high-pressure operation—this conversation is a masterclass in how to do it the right way.