What does creativity look like in a world increasingly shaped by technology and AI? In this episode, Katy Cowan speaks with Kiser Barnes, partner and chief creative officer at Red Antler, about the evolving relationship between technology and creativity. Together, they explore how AI presents both thrilling opportunities and existential challenges for the creative industry. Kiser emphasises the critical role of storytelling, optimism, and authenticity as we move into an increasingly AI-driven world.
The conversation covers the future of advertising, with Kiser predicting a shift towards deeper personalisation that makes ads feel more relevant and human. They also discuss how storytelling in film and gaming may evolve into more immersive, non-linear experiences, blending the digital and physical worlds in exciting new ways.
Kiser highlights the importance of human connection amid rapid technological change, and how brands must continually adapt to stay alive and relevant. Creativity, he believes, should act as a form of rebellion against fear-based narratives, with humility and generosity as essential companions to innovation.
This is a hopeful and energising conversation about the future of branding, creativity, and technology—one that champions optimism, authenticity, and the enduring importance of the human spirit.
This season is proudly sponsored by the School of Communication Arts.
The Creative Boom Podcast
Join host Katy Cowan on The Creative Boom Podcast, where candid chats with fellow creatives offer fresh perspectives, expert advice, and a shared understanding of the challenges we all face. Whether seeking inspiration or practical tips, this show brings warmth, insight, and connection to your creative journey. Come for the stories, stay for the friendly vibes, and leave feeling empowered to shape a fulfilling, sustainable career.
Meet the Host
Katy is the founding editor of Creative Boom, an online magazine, podcast, and community that celebrates and supports creatives worldwide.
With over 25 years of experience in media, PR, and marketing communications, she began her career in broadcast journalism in 2000 before transitioning into public relations. In 2007, she co-founded Boomerang, a digital communications consultancy based in Manchester, working with clients such as the BBC, TATA Group, and Manchester City Football Club.
In 2009, Katy launched Creative Boom to support struggling creatives. It has since grown into a leading platform that reaches over one million creative professionals each month. The platform has partnered with brands like Google, Microsoft, Adobe, Canon, and Wix to deliver impactful campaigns tailored to the creative community.
Today, Katy focuses entirely on Creative Boom, dedicated to empowering and uplifting artists and designers worldwide. Her passion for supporting creatives is at the heart of everything she does.