158. The Spark: Emma Barratt on Being Yourself, Bad Buzzwords and Winning Every Argument
- S9E158
- 36:10
- June 12th 2025
In this bonus Spark episode, Emma Barratt returns for a funny, honest, and brilliantly unfiltered chat with Katy Cowan. She takes on some of our favourite quick-fire questions — from the best advice she's ever received to the song she'd like played at her funeral.
Emma shares her most controversial creative opinion (spoiler: not everything is "transformative"), the word that gives her the ick, and why she relates most to an octopus. She also opens up about OCD rituals, arguments she has to win, and the rejection that taught her the most — including the first time she applied to Wolff Olins.
Packed with warmth, dry wit and big heart, this is the perfect follow-up to Emma's main episode on class, creativity, and carving your own path.
This season is proudly sponsored by the School of Communication Arts.
The Creative Boom Podcast
Join host Katy Cowan on The Creative Boom Podcast, where candid chats with fellow creatives offer fresh perspectives, expert advice, and a shared understanding of the challenges we all face. Whether seeking inspiration or practical tips, this show brings warmth, insight, and connection to your creative journey. Come for the stories, stay for the friendly vibes, and leave feeling empowered to shape a fulfilling, sustainable career.
Meet the Host
Katy is the founding editor of Creative Boom, an online magazine, podcast, and community that celebrates and supports creatives worldwide.
With over 25 years of experience in media, PR, and marketing communications, she began her career in broadcast journalism in 2000 before transitioning into public relations. In 2007, she co-founded Boomerang, a digital communications consultancy based in Manchester, working with clients such as the BBC, TATA Group, and Manchester City Football Club.
In 2009, Katy launched Creative Boom to support struggling creatives. It has since grown into a leading platform that reaches over one million creative professionals each month. The platform has partnered with brands like Google, Microsoft, Adobe, Canon, and Wix to deliver impactful campaigns tailored to the creative community.
Today, Katy focuses entirely on Creative Boom, dedicated to empowering and uplifting artists and designers worldwide. Her passion for supporting creatives is at the heart of everything she does.