161. No Shame, Big Goals: Scaling & Selling a Creative Agency with Emily Jeffrey-Barrett artwork
The Creative Boom Podcast

161. No Shame, Big Goals: Scaling & Selling a Creative Agency with Emily Jeffrey-Barrett

  • S9E161
  • 52:44
  • June 23rd 2025

In this candid and energising conversation, our host, Katy Cowan, sits down with Emily Jeffrey-Barrett, founder of creative agency Among Equals, to mark its fifth anniversary. From launching in lockdown with nothing but patio furniture and ambition to opening a second office in Dubai, Emily shares the real story of building an agency entirely on her own terms.

They talk openly about what it means to take up space as a woman in business: being talked over, underestimated, and navigating the exhausting tightrope between being "too much" and "not enough". In fact, they had to record the episode twice after having too much fun the first time around — which sparked a deeper conversation about likability, being taken seriously, and the narrow boxes women are still expected to fit into.

We also hear about Among Equals' unique philosophy, its bold plans for the future (including an eventual sale), and what real disruption might actually look like in the creative industry.

Funny, honest, and packed with insight — this is one to bookmark if you're dreaming of building something of your own.

This season is proudly sponsored by the School of Communication Arts.

The Creative Boom Podcast

Join host Katy Cowan on The Creative Boom Podcast, where candid chats with fellow creatives offer fresh perspectives, expert advice, and a shared understanding of the challenges we all face. Whether seeking inspiration or practical tips, this show brings warmth, insight, and connection to your creative journey. Come for the stories, stay for the friendly vibes, and leave feeling empowered to shape a fulfilling, sustainable career.

Meet the Host

Katy Cowan avatar
Katy Cowan
Founding Editor

Katy is the founding editor of Creative Boom, an online magazine, podcast, and community that celebrates and supports creatives worldwide.

With over 25 years of experience in media, PR, and marketing communications, she began her career in broadcast journalism in 2000 before transitioning into public relations. In 2007, she co-founded Boomerang, a digital communications consultancy based in Manchester, working with clients such as the BBC, TATA Group, and Manchester City Football Club.

In 2009, Katy launched Creative Boom to support struggling creatives. It has since grown into a leading platform that reaches over one million creative professionals each month. The platform has partnered with brands like Google, Microsoft, Adobe, Canon, and Wix to deliver impactful campaigns tailored to the creative community.

Today, Katy focuses entirely on Creative Boom, dedicated to empowering and uplifting artists and designers worldwide. Her passion for supporting creatives is at the heart of everything she does.