159. Adapting & Thriving: 26 Years of Change with Adrian Carroll of D8
- S9E159
- 52:37
- June 16th 2025
In this episode, our founding editor Katy Cowan sits down with Adrian Carroll, co-founder and executive creative director of D8, a leading creative agency with studios in Glasgow, Amsterdam, and beyond. With over 26 years in the industry, Adrian reflects on the constant change he's weathered—from the dawn of the internet to economic crises, the rise of social media, and the latest wave of AI disruption.
They talk candidly about starting out in the late '90s, why human relationships still sit at the heart of good business, and how trust and intuition have helped D8 grow into one of the most respected independent studios in the UK.
Adrian also shares exciting news about D8's latest venture: the launch of a bespoke type foundry, ABCD8, and why ownable, AI-proof assets are becoming essential in today's creative landscape.
Expect a thoughtful, grounded conversation about longevity, integrity, and why sometimes... the logo does need to be bigger.
This season is proudly sponsored by the School of Communication Arts.
The Creative Boom Podcast
Join host Katy Cowan on The Creative Boom Podcast, where candid chats with fellow creatives offer fresh perspectives, expert advice, and a shared understanding of the challenges we all face. Whether seeking inspiration or practical tips, this show brings warmth, insight, and connection to your creative journey. Come for the stories, stay for the friendly vibes, and leave feeling empowered to shape a fulfilling, sustainable career.
Meet the Host
Katy is the founding editor of Creative Boom, an online magazine, podcast, and community that celebrates and supports creatives worldwide.
With over 25 years of experience in media, PR, and marketing communications, she began her career in broadcast journalism in 2000 before transitioning into public relations. In 2007, she co-founded Boomerang, a digital communications consultancy based in Manchester, working with clients such as the BBC, TATA Group, and Manchester City Football Club.
In 2009, Katy launched Creative Boom to support struggling creatives. It has since grown into a leading platform that reaches over one million creative professionals each month. The platform has partnered with brands like Google, Microsoft, Adobe, Canon, and Wix to deliver impactful campaigns tailored to the creative community.
Today, Katy focuses entirely on Creative Boom, dedicated to empowering and uplifting artists and designers worldwide. Her passion for supporting creatives is at the heart of everything she does.