78. Finding a place in Britain to grow an agency from scratch, with Gush Mundae
- S4E78
- 1:32:25
- May 30th 2022
What was it like to move to the UK from Delhi in the 1970s, aged just five years old? For Gush Mundae, founder of creative agency Bulletproof, he felt that, as an immigrant, he was never "invited in", so he admits it was a real hustle from the beginning.
Hip-hop was just emerging in Britain, which he became obsessed with – along with all the associated culture, like graffiti art and sneakers. But Gush admits the street art "got him into a lot of trouble with the boys in blue and rival gangs" until his art teacher encouraged him to take that passion for art to explore graphic design and consider a respectable career in the creative industry.
So, in 1998, Gush took the plunge and founded Bulletproof using £2,000 of his personal savings. Today, his agency works with Cadbury, Football Association Wales and Soapsmith from studios in London, Amsterdam, New York, Sydney, Singapore and – most recently – Shanghai.
Describing Bulletproof as his "life's work", we were eager to learn more about what he's been through. The blood, sweat and tears. The big lessons and the bold moves. Join us for this fascinating, honest chat from one of the best names in the business – from racism and Brexit to hip hop, modern music and design; from overcoming childhood traumas and growing a global agency to adapting to the world today – Gush Mundae reveals all.
Season Four of The Creative Boom Podcast is kindly sponsored by Astropad Studio.
The Creative Boom Podcast
Join host Katy Cowan on The Creative Boom Podcast, where candid chats with fellow creatives offer fresh perspectives, expert advice, and a shared understanding of the challenges we all face. Whether seeking inspiration or practical tips, this show brings warmth, insight, and connection to your creative journey. Come for the stories, stay for the friendly vibes, and leave feeling empowered to shape a fulfilling, sustainable career.
Meet the Host
Katy is the founding editor of Creative Boom, an online magazine, podcast, and community that celebrates and supports creatives worldwide.
With over 25 years of experience in media, PR, and marketing communications, she began her career in broadcast journalism in 2000 before transitioning into public relations. In 2007, she co-founded Boomerang, a digital communications consultancy based in Manchester, working with clients such as the BBC, TATA Group, and Manchester City Football Club.
In 2009, Katy launched Creative Boom to support struggling creatives. It has since grown into a leading platform that reaches over one million creative professionals each month. The platform has partnered with brands like Google, Microsoft, Adobe, Canon, and Wix to deliver impactful campaigns tailored to the creative community.
Today, Katy focuses entirely on Creative Boom, dedicated to empowering and uplifting artists and designers worldwide. Her passion for supporting creatives is at the heart of everything she does.