Finding a place in Britain to grow an agency from scratch, with Gush Mundae
- S4E78
- 1:32:25
- May 30th 2022
What was it like to move to the UK from Delhi in the 1970s, aged just five years old? For Gush Mundae, founder of creative agency Bulletproof, he felt that, as an immigrant, he was never "invited in", so he admits it was a real hustle from the beginning.
Hip-hop was just emerging in Britain, which he became obsessed with – along with all the associated culture, like graffiti art and sneakers. But Gush admits the street art "got him into a lot of trouble with the boys in blue and rival gangs" until his art teacher encouraged him to take that passion for art to explore graphic design and consider a respectable career in the creative industry.
So, in 1998, Gush took the plunge and founded Bulletproof using £2,000 of his personal savings. Today, his agency works with Cadbury, Football Association Wales and Soapsmith from studios in London, Amsterdam, New York, Sydney, Singapore and – most recently – Shanghai.
Describing Bulletproof as his "life's work", we were eager to learn more about what he's been through. The blood, sweat and tears. The big lessons and the bold moves. Join us for this fascinating, honest chat from one of the best names in the business – from racism and Brexit to hip hop, modern music and design; from overcoming childhood traumas and growing a global agency to adapting to the world today – Gush Mundae reveals all.
Season Four of The Creative Boom Podcast is kindly sponsored by Astropad Studio.
The Creative Boom Podcast
Creative Boom's founding editor Katy Cowan talks to designers, illustrators, animators and creative thinkers about what it really takes to build a creative life. The highs, the lows, and everything the highlight reel leaves out. Honest, warm, and occasionally sweary... just like the best conversations always are.
Meet the Host
Katy Cowan is the founding editor of Creative Boom, a global platform, podcast, and community that champions creatives and helps them build sustainable, fulfilling careers.
With over 25 years in media, PR, and marketing, she started out in broadcast journalism before co-founding digital consultancy Boomerang in 2007, working with clients including the BBC, TATA Group, and Manchester City Football Club.
In 2009, she launched Creative Boom to support creatives who felt overlooked or unsure of their path. Today, it reaches over a million people each month and has partnered with brands like Google, Microsoft, Adobe, Canon, and Wix.
Now fully focused on Creative Boom, Katy is on a mission to make the creative industry feel more open, honest, and accessible. Through her work, she helps artists and designers feel seen, supported, and a little less alone.