Gush Mundae on finding his place in Britain and growing a design studio from scratch artwork
Creative Boom

Gush Mundae on finding his place in Britain and growing a design studio from scratch

  • S4E78
  • 1:32:25
  • May 30th 2022

What was it like to move to the UK from Delhi in the 1970s, aged just five years old? For Gush Mundae, founder of creative agency Bulletproof, he felt that, as an immigrant, he was never "invited in", so he admits it was a real hustle from the beginning.

Hip-hop was just emerging in Britain, which he became obsessed with – along with all the associated culture, like graffiti art and sneakers. But Gush admits the street art "got him into a lot of trouble with the boys in blue and rival gangs" until his art teacher encouraged him to take that passion for art to explore graphic design and consider a respectable career in the creative industry.

So, in 1998, Gush took the plunge and founded Bulletproof using £2,000 of his personal savings. Today, his agency works with Cadbury, Football Association Wales and Soapsmith from studios in London, Amsterdam, New York, Sydney, Singapore and – most recently – Shanghai.

Describing Bulletproof as his "life's work", we were eager to learn more about what he's been through. The blood, sweat and tears. The big lessons and the bold moves. Join us for this fascinating, honest chat from one of the best names in the business – from racism and Brexit to hip hop, modern music and design; from overcoming childhood traumas and growing a global agency to adapting to the world today – Gush Mundae reveals all.

Season Four of The Creative Boom Podcast is kindly sponsored by Astropad Studio.

Creative Boom

Want to hear the inside scoop from other artists, designers, illustrators and photographers about the highs and lows of being a creative?

The Creative Boom Podcast is a show that brings you candid conversations with new and established names from around the world as we discover more about their creative journeys so far. Bursting with insider career tips, honest business advice and incredible stories, each episode offers warmth, wisdom and inspiration to help you in your creative profession.

Hosted by Katy Cowan, the founding editor of Creative Boom, a platform she launched in 2009 to celebrate, inspire and support the creative community, particularly the underrepresented.

Meet the Host

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Katy Cowan
Founder of Creative Boom

A journalist, writer and broadcaster, Katy Cowan is the founding editor of Creative Boom, one of the UK's leading platforms dedicated to the creative industries. She launched her magazine in 2009 with a mission to celebrate and support artists and designers, particularly those who are underrepresented. Today, her site delivers inspiration, insight and advice to seven million creative professionals every year.