Max Ottignon on the journey behind Ragged Edge and why people should always come first artwork
Creative Boom

Max Ottignon on the journey behind Ragged Edge and why people should always come first

  • S4E80
  • 1:20:00
  • June 13th 2022

If you've been running a design studio for quite some time and with some success, does it feel like you've been doing so for many years? Or do you feel like you're only just getting started? This was the curious question we posed to Max Ottignon, a co-founder of Ragged Edge in London.

Launched nearly 15 years ago with friend Matt Bland, the pair wanted to create a branding agency for people who "care less about how things are, and more about how things could be". That is anyone with the conviction to challenge the status quo. It's a mission that's done them proud. Today, the studio is behind fresh identities for the likes of Papier, Mindful Chef, Laka and East London Liquor Company. It's won many awards. And there's a team of nearly 40 talented designers, strategy directors, 3D artists, digital specialists and writers – all of whom the studio calls 'change-makers'.

So what does this change mean in design? And what has Max learnt over 15 years of running a studio that wants to do things differently? What's it been like growing a team – from global economic crisis to global pandemic? And how does Ragged Edge stand out in an increasingly competitive industry? Does Max even feel like the studio is fully established now? Or is there still work to do? We sat down with Max to find out more.

A tall yet quiet character, there's a humbleness to Max and an eagerness to push forward, keep improving and build on their success. To do the right thing. And to create something that puts people before profit. Perhaps leave a legacy that's about meaningful change and making a difference, more than anything else.

Season Four of The Creative Boom Podcast is kindly sponsored by Astropad Studio.

Creative Boom

Want to hear the inside scoop from other artists, designers, illustrators and photographers about the highs and lows of being a creative?

The Creative Boom Podcast is a show that brings you candid conversations with new and established names from around the world as we discover more about their creative journeys so far. Bursting with insider career tips, honest business advice and incredible stories, each episode offers warmth, wisdom and inspiration to help you in your creative profession.

Hosted by Katy Cowan, the founding editor of Creative Boom, a platform she launched in 2009 to celebrate, inspire and support the creative community, particularly the underrepresented.

Meet the Host

Katy Cowan avatar
Katy Cowan
Founder of Creative Boom

A journalist, writer and broadcaster, Katy Cowan is the founding editor of Creative Boom, one of the UK's leading platforms dedicated to the creative industries. She launched her magazine in 2009 with a mission to celebrate and support artists and designers, particularly those who are underrepresented. Today, her site delivers inspiration, insight and advice to seven million creative professionals every year.