Personal Branding, Visibility and the Truth No One Tells You, with James Martin
- S11E207
- 1:09:07
- May 18th 2026
What does "personal branding" actually mean anymore? And do we really need to be visible all the time to build a successful creative career?
In this episode, Katy sits down with designer and founder James Martin (Made by James) for a candid, funny and surprisingly deep conversation about the reality behind the buzzwords. From the pressure to show up online to the myth of "being your authentic self", they unpack why so much of what we're told just doesn't quite sit right.
James shares his perspective on branding as something far simpler and more grounded. Not performance, but reputation. Not chasing attention, but building trust over time. Together, they explore what actually matters if you want to grow a creative career that lasts.
There's talk of confidence, comparison culture, and the uncomfortable truth that many of us still don't quite know who we are, let alone how to present ourselves online. Katy reflects on her own journey of stepping forward after years of staying behind the scenes, and why letting go of perfection can be the turning point.
Along the way, James introduces his 'DEEDS' model, a practical way to think about building a reputation through action rather than noise. It's a refreshing reminder that you don't need to play the game the way everyone else is.
It's honest. Messy. And it's a much-needed reset for anyone feeling overwhelmed by the pressure to be seen. So if you've ever questioned whether you're doing it "right" online, this one's for you.
The Creative Boom Podcast
Creative Boom's founding editor Katy Cowan talks to designers, illustrators, animators and creative thinkers about what it really takes to build a creative life. The highs, the lows, and everything the highlight reel leaves out. Honest, warm, and occasionally sweary... just like the best conversations always are.
Meet the Host
Katy Cowan is the founding editor of Creative Boom, a global platform, podcast, and community that champions creatives and helps them build sustainable, fulfilling careers.
With over 25 years in media, PR, and marketing, she started out in broadcast journalism before co-founding digital consultancy Boomerang in 2007, working with clients including the BBC, TATA Group, and Manchester City Football Club.
In 2009, she launched Creative Boom to support creatives who felt overlooked or unsure of their path. Today, it reaches over a million people each month and has partnered with brands like Google, Microsoft, Adobe, Canon, and Wix.
Now fully focused on Creative Boom, Katy is on a mission to make the creative industry feel more open, honest, and accessible. Through her work, she helps artists and designers feel seen, supported, and a little less alone.