Doubled New Patients? Real ROI—Here’s the Strategy
- 18:43
- August 28th 2025
The Marketing Hourglass: A Smarter Approach to Growing Your Dental Practice
In this episode of The No BS Dental Growth Podcast, host Chris Pistorius breaks down the marketing hourglass concept — adapted from John Jantsch’s Duct Tape Marketing — and explains why it outperforms the traditional marketing funnel for dental practices.
Instead of focusing only on patient acquisition, the hourglass emphasizes seven stages of growth: know, like, trust, try, buy, repeat, and refer. Chris shares real-world success stories from dental practices across the U.S. and shows how a shift in strategy can help practices build stronger long-term relationships, increase treatment acceptance, and drive consistent referrals.
Whether you’re looking to improve your online visibility, build credibility, or streamline your patient experience, this episode is packed with practical insights you can implement right away.
What You’ll Learn in This Episode
Why the funnel leads to patient leakage — and how the hourglass closes the gaps.
How to dominate the “Know” stage with Google Business Profile updates, reviews, and strategic ads.
The power of authenticity in the “Like” stage through real photos, videos, and social media.
Why trust is the cornerstone of case acceptance — and how testimonials and transparent communication can double results.
How to create low-risk trial offers (like free smile assessments) that bring in high-value patients.
Ways to streamline the “Buy” stage with easier scheduling, transparent pricing, and a well-trained front desk team.
Action Items
Google search “dentist near me” to check your visibility.
Update your Google Business Profile with new photos, hours, and categories.
Set a team goal of 10 new reviews in 30 days.
Launch a basic Google Ads campaign with a minimum $500/month budget.
Audit your social media for likability.
Record a quick 60-second meet-the-dentist video.
Create a low-barrier trial offer (consultations, specials, memberships).
Add virtual consult buttons to your website and Facebook page.
📥 Free Resource:
🎁 Download the free PDF: “50 ChatGPT Prompts Every Dental Practice Should Steal”
Head to https://kickstartdental.com/aiprompts to get instant access!
Schedule a free strategy session with Kickstart Dental Marketing → Book Here.
https://kickstartdental.com/get-in-touch/
🛠️ Tools & Tips:
SmartFollow™ – Automated lead follow-up
CallGuard AI™ – Review & coach call performance
PatientLine™ – AI phone assistant for overflow and after-hours
💬 Let’s Talk Strategy:
👉 Book a free strategy session: https://kickstartdental.com/get-in-touch/
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Want to work with KickStart Dental to GROW your dental practice?
Contact: [email protected]
Episode ideas? Guest Inquiries?
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The No BS Dental Growth Podcast
It’s easy to waste a lot of money trying to figure out the best way to market your dental or orthodontic practice.
Join dental & orthodontic marketing expert, and author of the book "The Ultimate Guide To Internet Marketing For Dentists", Chris Pistorius each week as he interviews leaders in the dental & orthodontic industry. Chris will unpack what are the best ways to market dental and orthodontic practices in 2021.
Each episode contains powerful information to help you grow your practice, drive traffic to your site, and increase new patient flow and overall net revenue.
Feel free to visit our website for more information about our dental marketing agency.
Chris Pistorius is the author of "The Ultimate Guide To Internet Marketing For Dentists", and the Founder of KickStart Dental Marketing.
Chris' dental marketing company has been consistently listed as one of the top dental marketing companies in the country by UpCity.
Chris has over 15 years of experience in local marketing for dental practices and has worked with hundreds of dentists in almost every facet of marketing, consulting, and coaching.
Prior to starting his own agency in 2009, Chris worked in online marketing with companies like AOL/Time Warner & MapQuest.
Chris holds several online marketing certifications and was trained by Google on how dentists & other businesses can get the most out of their marketing efforts.
Chris also travels to many cities around the country doing marketing seminars for dentists, as well as hosting a weekly dental marketing podcast.
Chris resides in the Denver, CO area with his wife Michele and two kids Kaitlyn & Brody.