Want More High-Value Patients? Learn How Dr. James Heaton Uses Branding to Grow His Practice
- 33:05
- October 9th 2025
In this episode of The No BS Dental Growth Podcast, host Chris Pistorius sits down with Dr. James Heaton, a nationally recognized cosmetic dentist known for creating stunning smile makeovers for athletes, models, and influencers alike.
Dr. Heaton shares how his journey started with mastering the fundamentals of dentistry before evolving into a passion for veneers and branding. He breaks down how authenticity—not perfection—is what truly drives patient trust and online growth, emphasizing the power of local micro-influencers over large-scale social media personalities.
Listeners will also get an inside look at his innovation, Luxe™ No-Prep Veneers, and how it’s changing the game for cosmetic dentists by offering natural, minimally invasive smile transformations. Plus, he discusses Smile Trend, his growing community and education platform for dentists looking to elevate both their clinical and business confidence.
Dr. Heaton closes with a message to overworked dentists everywhere: growth comes from learning, not just chair time.
Follow Dr. Heaton
📲 Instagram: @dr.jamesheaton
🌐 Learn more about Smile Trend: smiletrendinstitute.com
📥 Free Resource:
🎁 Download the free PDF: “50 ChatGPT Prompts Every Dental Practice Should Steal”
Head to https://kickstartdental.com/aiprompts to get instant access!
Schedule a free strategy session with Kickstart Dental Marketing → Book Here.
https://kickstartdental.com/get-in-touch/
🛠️ Tools & Tips:
SmartFollow™ – Automated lead follow-up
CallGuard AI™ – Review & coach call performance
PatientLine™ – AI phone assistant for overflow and after-hours
💬 Let’s Talk Strategy:
👉 Book a free strategy session: https://kickstartdental.com/get-in-touch/
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The No BS Dental Growth Podcast
It’s easy to waste a lot of money trying to figure out the best way to market your dental or orthodontic practice.
Join dental & orthodontic marketing expert, and author of the book "The Ultimate Guide To Internet Marketing For Dentists", Chris Pistorius each week as he interviews leaders in the dental & orthodontic industry. Chris will unpack what are the best ways to market dental and orthodontic practices in 2021.
Each episode contains powerful information to help you grow your practice, drive traffic to your site, and increase new patient flow and overall net revenue.
Feel free to visit our website for more information about our dental marketing agency.
Chris Pistorius is the author of "The Ultimate Guide To Internet Marketing For Dentists", and the Founder of KickStart Dental Marketing.
Chris' dental marketing company has been consistently listed as one of the top dental marketing companies in the country by UpCity.
Chris has over 15 years of experience in local marketing for dental practices and has worked with hundreds of dentists in almost every facet of marketing, consulting, and coaching.
Prior to starting his own agency in 2009, Chris worked in online marketing with companies like AOL/Time Warner & MapQuest.
Chris holds several online marketing certifications and was trained by Google on how dentists & other businesses can get the most out of their marketing efforts.
Chris also travels to many cities around the country doing marketing seminars for dentists, as well as hosting a weekly dental marketing podcast.
Chris resides in the Denver, CO area with his wife Michele and two kids Kaitlyn & Brody.