Quick Note from the Presenter:
I'm so, so sorry it's been such a long time since I gave you an episode of the Punkcast, however, I should now be back on the wagon (Is that a suitable way of using that term?).
This episode I talk with the amazing Roger Edwards, who joined me and we talked about Marketing.
I feel it's really important sometimes to take a little step back and look at the bigger picture and sometimes as marketers and business owners we can get a little bogged down in tools, techniques and software, all that nitty gritty stuff, so to take a step back and look at the marketing in general is a really important.
Plus, if you are new to marketing your business, product or service then this is a perfect introduction to a way of thinking for you going forward, rather than going feet first into it and walking down the wrong path.
Roger has been in the world of marketing for a long, long time and that wealth of knowledge shines through when you talk to him. So take a listen at how he "frames" marketing in such an easy to understand and accessible way.
You won't regret it!
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