This episode we are going to focus on one of the most important aspect of any kind of digital campaign. Good old-fashioned PR.
I think sometimes we can get all a little carried away with the technical nitty gritty of digital marketing and it's shiny tools.
It's important to remember that when it comes to exposure, Digital PR is one of the biggest tools in your toolkit.
Let's not forget that when it comes to website visability with SEO, links are really important and it's not about the quantity of link (yes, ignore those spam emails) it's about the quality of links and PR is one of the best ways to achieve those links.
I spoke this episode with a PR expert in Claire Gamble from Unhooked Communications who provides PR services to a range of local and national clients.
We discuss how businesses can uncover and utilise PR opportunities that perhaps they weren't even aware of and some of the tactics involved in harnessing them.
If you want to find out more from Claire,
You should go and check her out on her socials...