Anum Naseem on the Subscription Economy, Growth & Personalization

Welcome to episode 2 of the Doing it Big podcast, hosted by Arman Iranpour from Be A Part Of. Each week, we feature some of the biggest players in eCommerce & retail, including founders, industry professionals & industry technology partners. Together, we highlight some of the trends shaping the future of eCommerce and breakdown how companies are adapting to these trends at scale.

This week, our guest is Anum Naseem, eCommerce Product Manager at Sago Mini, an award-winning kids app & toy company. Together, we explore Sago Mini's latest product launch (a direct-to-consumer subscription box for younger kids), why companies are rapidly adopting the subscription-model, growth optimization in traditional eCommerce vs subscriptions, reducing churn and hyper-personalization in eCommerce.