Swish Goswami on the Intersection of eCommerce, Grassroots Marketing & AdTech

Welcome to episode 2 of the Doing it Big podcast, hosted by Arman Iranpour from Be A Part Of. Each week, we feature some of the biggest players in eCommerce & retail, including founders, industry professionals & industry technology partners. Together, we highlight some of the trends shaping the future of eCommerce and breakdown how companies are adapting to these trends at scale.

This week, our guest is Swish Goswami, CEO at Trufan (& now SocialRank), a venture-backed social intelligence startup. Together, we discuss how the rise of D2C is impacting marketing & adtech, how eCommerce brands can effectively leverage social intelligence, and grassroots marketing strategies for eCommerce merchants that don't have a marketing team.