Cialdini Principle: Scarcity, Strategic Scarcity for Marketing Success
- S3E5
- 22:24
- June 19th 2024
Ever wondered why limited-edition items fly off the shelves?
Join us as we chat with Dr. Tony Aitchison from Paradelta Strategy to uncover the secret weapon of marketers: scarcity.
We discuss how limited availability creates urgency and desire, using real-world examples from limited edition collectibles to high-demand products.
Gain insights into effective tactics like countdown timers and exclusive ticket offers, and learn why authenticity and ethical practices are crucial to avoid misleading customers and potential legal issues.
Tune in to discover how to strategically apply scarcity in marketing, whether it's for products or services.
From concert giveaways to Black Friday exclusive deals, we'll show you how to attract and retain customers. Dr. Tony Aitchison also shares valuable tips on leveraging end-of-financial-year opportunities and how emotional intelligence, storytelling, and trust are key to persuasive marketing.
Don't miss this episode packed with actionable strategies to enhance your marketing efforts effectively and ethically!
Chapter Summaries
(00:19) The Power of Scarcity in Marketing
Nature's scarcity creates urgency and desire in marketing, but must be used ethically and authentically.
(11:41) Utilising Scarcity in Marketing Strategies
Nature's limited supply drives demand, with examples like concert giveaways and major sales events, and can be used in service-based businesses.
(21:29) Enhancing Marketing Through Persuasion Techniques
Persuasion techniques, human behaviour, emotional intelligence, storytelling, trust, and credibility were discussed on Paradelta Strategy Radio Show.
Host and Producer: Ron Fielder
Web: podcastcity.com.au
Email: [email protected]
Mobile: 0491 633 320
Co-Host: Dr Tony Aitchison
Web: paradeltastrategy.com.au
Email: [email protected]
Mobile: 0408 697 626
Dr Tony Aitchison Paradelta Strategy Podcast City Radio
Dr Tony Aitchison (MBA) has travelled the world and worked in France, USA, and Australia. Providing business strategy advice, brand equity building services, and new venture development and management to his clients, and within his own ventures.
This has seen him develop a cure for cataract blindness, develop renewable energy sources, develop rechargeable batteries that work as low as -60C, and has accelerated the growth of many businesses.
A strategist and implementer, he leads a team of experienced consultants and has worked in industries such as FMCG, pharmaceuticals, cosmetics, food, financial, chemical, plastics, finance, beverages, wholesale, energy, retail, med tech, not-for-profits, automotive, toys, festivals, technology, allied health, software, insurance, education, law, virtual reality and more.
This global and diverse range of experience provides a dynamic approach to his work that creates unparalleled growth for his clients.